How not to “describe” your products on web sites

In which I go off on people who use the same item description on multiple online sales listings, each with a variety of features.

Cisco ASA5505-UL-BUN-K9 ASA 5505 Security Appliance vs Cisco ASA5505-50-BUN-K9 Asa 5505 Security Appliance vs Cisco ASA5505-SEC-BUN-K9 ASA 5500 Series Adaptive Security Router Appliance
Yeah, because I enjoy digging through Cisco’s web site to figure out which features are activated by a “UL-BUN-K9” vs a “50-BUN-K9” vs a “SEC-BUN-K9” license. I already have to know a little bit about Cisco to identify that string of characters refers to the IOS license version in the first place.

Seriously, if you’re going to sell this stuff on Amazon, don’t use the same description (of the hardware) for every one of them. That’s like putting up 5 different Toyota Corollas on a web site, each with a different VIN and price, but the same stock photo and describing them all as “A popular compact car” and leaving it to the potential buyer to decipher the VIN to find out what options each one has. “Let’s see, a ‘C’ in the 10th digit means it’s a 2012 model year, or maybe a 1982…”

Yes, I know. Someone will probably point out that if you’re shopping for Cisco equipment, you should probably be able to decipher the Cisco IOS license codes.