/dev/zero

What is it with people who write advertisment copy?

Every time I see an ad on TV for a new home exercise machine, they use the phrase “more work in one effortless motion”.
Excuse me, but since when is work “effortless”? The point of exercise is to burn energy. The entire point is that it IS effort. If it wasn’t an effort, you wouldn’t be burning any energy. If you don’t burn energy, you don’t lose weight.
They want to project this image that you can use their machine to lose weight, without actually having to work. You don’t have to get out of breath, sweaty, have achy muscles, etc. Yet it’s impossible to do any effective exercise without getting out of breath and sweaty.